Overview:
Auto Quote Tracker is an auto insurance shopping website that also enables
consumers to track their policy and get notified when their carrier has been
approved for a rate change in their state.
We built a strategy to drive organic traffic to the website, aiming to maximize pay-per-click revenue from insurance shopping. This included a 5x/week blog cadence, featuring timely news stories about upcoming rate changes, as well as SEO-optimized evergreen articles about auto insurance.
We also built landing pages to provide a more comprehensive user experience, including state-specific pages offering data and news stories for a targeted audience. We prioritized these efforts based on current users and revenue opportunity by geography.
Collaborators: CMO, Design team
Tools: Semrush, GA4, Google Search Console, Plausible, WordPress, Elementor, Gravity Forms, Canva, Gemini, Axiom
My responsibilities:
- • Track auto insurance rate changes based on public filing data
- • Develop and execute content calendar focused on upcoming rate changes and SEO opportunities
- • Streamline content creation using GenAI and automated workflow
- • Monitor performance across the Auto Quote Tracker website and edit blogs and pages to maximize impact