Profile
I’m a marketing strategist with four years of experience building
sustainable growth within early stage startups. My expertise is in achieving
organic growth through a variety of specialties, including content
marketing, partnerships, and customer education.
Experience
Marketing Coordinator at Modives
From April 2024 to September 2025, Remote
- Created and executed Modives social media and blog calendars to maximize brand reach across the property and auto industries, leading to a 72% increase in organic website traffic and a 221% increase in LinkedIn followers over a twelve-month period
- Developed and implemented multi-pronged strategy to increase traffic to the Auto Quote Tracker website, including TikTok, Instagram, blog calendar, email campaigns, and sponsorships, resulting in a 176% increase in organic site visits
- Collaborated with CPO and engineering team to improve user onboarding experience by overhauling three key areas: customer enablement, educational resources, and automated communications
Lifecycle Marketing Specialist at Logixboard
From July 2022 to April 2024, Remote
- Ran content-driven awareness strategy to reach small to MM freight forwarders through building blog and social media calendars, increasing LinkedIn followers by 77% in a twelve-month period
- Executed lead generation campaign through gated white paper, webinar, and newsletter creation, resulting in 2500+ form fills over a twelve-month period
- Managed customer marketing calendar and webinar series to engage users and promote upsells, contributing to 101.7% in NRR and a 33% YoY increase in ARR in 2023
Product Owner at IHS Markit
From July 2021 to July 2022, New York, NY
- Led two remote full-stack dev teams in building and improving core features of a portfolio monitoring software for the financial services industry following the agile framework and scrum methodology
- Collaborated with UX designers and other product teams to assess customer needs, identify feature requirements, and outline quarterly product roadmap
- Educated internal stakeholders on new and upcoming product functionality through product releases and presentations at the monthly product update
Contract Work
- Content Writer & Social Media Manager at Scholarships360 | February 2021 to August 2024
- Content Manager at Paved | September 2021 to September 2022
- Content Writer at Candor | June 2020 to February 2022
- Content Intern at The Mom Project | September to November 2020
Tools and Platforms
- Google Marketing Platform
- Adobe Suite
- Microsoft Office
- HubSpot
- Twilio
- Salesforce
- Canva
- Figma
- WordPress
- SpyFu
- Semrush
- Heap
- Plausible
- Stripo
- Zoom Events