Overview:
To establish Logixboard as an industry leader and increase brand awareness
within the freight forwarding industry, we ran a blog calendar and released
lead magnets focused on key content pillars that aligned with our product
value proposition. Every content piece centered on one of the following:
digitization, sales enablement, customer experience, and operational efficiency.
In addition to our core content pillars, we also created instructional content around CargoWise, our core software integration. These technical guides aimed to identify and target individuals who fit our ideal customer profile and covered features including quoting, workflows, and more.
Collaborators: Director of Growth Marketing, Graphic Designer, Growth Marketing Specialist
My responsibilities:
- • Outline and execute blog calendar with relevant topics centered on content pillars and ongoing marketing campaigns
- • Organize regular touch bases with internal subject matter experts to discuss current events and trending topics in the industry
- • Create technical white papers and gated templates to generate leads and establish authority in the freight forwarding space
- • Build and execute content distribution strategy across email, website, and LinkedIn