Overview:
To increase awareness, generate leads, and establish a category in the freight customer experience space, we launched a series of thought leadership webinars aimed at engaging the community. We covered timely topics including driving revenue with tech, maximizing efficiency throughout the shipping process, winning forwarding bids, and leveraging data to expand business.

In order to create content that resonated with our audience, we reached out to partners and customers who could speak to the topic and collaborated with them to create an outline and record the webinar. From there, we promoted the event across our customer and prospect networks. After the event, we gated the recording on our website and leveraged recycled content to promote thought leadership across our email and social channels.

In building out a webinar strategy, we developed a channel to consistently generate new leads and nurture prospects through the funnel.