Overview:
We launched a blog strategy aimed at increasing organic traffic and establishing Modives as an authority in the insurance verification space.

In this effort, we built a calendar segmented into property and auto, prioritizing content based on: pain points from sales conversations, SEO opportunities, partner collaborations. We also maximized content distribution through internal linking, social media syndication, and newsletters.

By increasing organic reach, we reduced our ad spend by $10k per month. As a result, we redirected our advertising budget to lower funnel campaigns, including boosting lead magnets and webinars.