Overview:
As an early stage startup, we aimed to use the company LinkedIn to amplify the brand and establish Modives as an authority in the insurance verification space.

To do so, we developed a social media calendar of 3-5 posts per week with a balance of property and auto content, including news, product education, memes, and thought leadership.

We also set out to drive engagement and nurture prospects by launching Auto Finance Insider, a monthly LinkedIn newsletter. In each issue, we delivered recent news stories for auto sales and lending professionals, as well as company updates and resources.

Finally, we leveraged industry connections to grow our page following across our target demographics. In addition to collaborating with thought leaders and integration partners, we also used direct outreach tactics to gain followers using executives’ networks.

As the result of these efforts, we gained ~2k followers in our target personas within one year.