Overview:
To build awareness and establish Paved as an authority in the emerging newsletter sponsorship category, we launched an SEO-driven blog strategy to secure high SERP rankings and maximize organic traffic.

Using tools like Spyfu and Clearscope, we identified keywords related to our product category, including “email advertising,” “newsletter advertising,” and “newsletter sponsorship.” Then, we targeted them with pillar pages on the Paved blog and sponsored articles in relevant publications.

Additionally, to bolster our topic coverage and establish authority in the newsletter space, we created ungated guides around adjacent high-opportunity long tail keywords, including “email referral program,” “email marketing conferences,” and “email open rates.”