Overview:
To increase brand awareness across an audience of students, we launched a plan to revamp the Scholarships360 Instagram page with original, value-focused content. In our new content calendar, we focused on maximizing engagement through a variety of post types, including short-form videos, memes, guides, and scholarship announcements.

Using in-app data and competitor analysis, we created a process to continuously optimize our social media roadmap for engagement and growth within our target demographic. In addition to creating student-oriented content, we also fueled growth by launching collaborative posts with partner organizations and releasing an Instagram-exclusive scholarship. These efforts helped us get our Instagram page in front of new users in our target audience.